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The MB-220: Microsoft Dynamics 365 Marketing practice exam is designed to help candidates prepare for and pass the Microsoft MB-220 exam.
This exam is aimed at Customer Engagement functional consultants with marketing expertise who want to validate their skills.
Candidates should have knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Office 365 applications.
Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
They should be able to configure and expand the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintain General Data Protection Regulation (GDPR) compliance.